Our Brand Story

SGI PILLARS

Our brand is built under 4 fundamentals pillars:

strengh

We delivery exceptional products and services to our customers.

Home

AS A Shield we protect our customers and their interests.

SyNERGY

We always work in collaboration with our customers.

Leadership

We remain at the forefront of the full curve by having leadership qualities.

BRAND SYMBOL

We build our Brand Symbol under a powerful and energetic form, the triangle, that is the epicenter of the SGI team. We are signifying our dream to build active lifestyle and wellness brands for the values of our customers needs. It is built by three pieces in equilibrium position, one of them, pointing up, as a symbol of direction and power.

SGI is made up of a group of powerful brands and all moving in a common direction, to constant work to advance and make our allies grow exponentially.

The inner triangle symbolizes achieving dreams and ambitions. This piece is the basis of our company to unite brands through the love of active lifestyle and wellness. Our goal is to bring quality products to our consumers under a family of brands.

What about the colors?

We chose tonalities with the active lifestyle and wellness and above all coherent with our mission and vision values.

Navy blue is often associated with depth and stability and it symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth and heaven. All things that represents wellness.

Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and simulation. All things that represents active lifestyle.